Shortlisted for a London Transport Award, and one of UP’s hero projects, the Wellbeing Walk is London’s first designated station to station walking route.

With nearly 9,500 people estimated to die early each year due to London’s pollution, the Wellbeing Walk – set up three years ago – provides 50-60% less pollution, reduced congestion and a more pleasant route between stations on Euston Road.

Designed collaboratively with Maynard Design – the company responsible for signage systems at London Bridge Station, Crossrail and the Jubilee Line extension – the Wellbeing Walk now has new signage.

After having planning permission approved by Camden Council following site visits and meetings, the signs were re-conceptualised to attract attention and increase the number of route users, placed in locations they would be most effective, and designed in a clear and easy-to-follow fashion.

A true partnership endeavour, IS Group installed the large and bright eye-catching new signage. Other community members and businesses are getting involved, such as the Francis Crick Institute, responsible for greening initiatives and maintaining the planters, alongside other future initiatives from Maria Fidelis Catholic School.

Future plans for the Wellbeing Walk are to include technology and have it present on online Maps, ensuring it is easy to use and provides pedestrians with a healthier and more enjoyable walk.