Walk and Talk with Julie Fisher

Julie Fisher – the ‘beautiful leader,’ as described by a young customer –  is the ice cream innovator and founder of Ruby Violet, the ice cream parlour creating spectacular, natural, lip-smacking, innovative ice creams, vegan sorbets and exotic ice cream creations. They make all their delicious batches at their Tufnell Park HQ for their parlours in King’s Cross and Tufnell Park.

Ruby Violet are currently crowdfunding as they are looking to move to a larger production unit to meet current and future demand. Find out about how you can invest in this tasty venture here.


1. When did you start working/socialising in the area?

We first came to King’s Cross in 2015, when we started looking at the area for our second parlour. We used to go to Caravan for meetings, but there wasn’t much else in the vicinity then!

2. How has the area changed since then?

It’s changed massively. It’s now an energetic hub, but in 2015 it was a fairly desolate building site. There are so many restaurants and bars, it feels more like being in Spain in the Summer rather than London! It has become a destination, rather than just somewhere you pass through.

3. What’s your favourite place in the area and why?

The Skip Garden, and I love the ever changing nature of Granary Square and sitting under the tree outside Granger & Co. There are so many areas, it would just depend on my mood!

4. What do you love about our neighbourhood?

The community, the constant flow of eclectic people. The mix of old and new, classic industrial architecture alongside the emerging imaginative contemporary buildings. We love the conversations with our customers or passers by from all over the world, dropping in whilst waiting for a train, or on the way to catch a plane.

5. What’s your favourite community activity in the area?

The fountains full of dogs and children rushing about, the endless hours of ping pong in the area outside Central Saint Martins and of course, serenely taking licks of a delicious ice cream in amongst all of that.

6. What is your favourite aspect of the work Urban Partners does?

I love the aim to get us all working together and the idea of inclusivity regardless of company size, revenue, and various other factors.

7. What’s the best community initiative you have seen in the local area?

I think the Homework Club is a fab idea. I love what Store are doing too. We have just worked with Store to produce ice lollies with young people from the local area, they designed their own silicone moulds and we filled them with strawberry & orange sorbet, which they then sold from an ice cream cart that they designed. This was such fun, and it was lovely to be involved with other local businesses. We offer happy hours to students and discounts for local businesses. We also often give out free tasters of new flavours, or our hot chocolate in Granary Square and nearby.

We’re always open to suggestions and approaches! We create all sorts of bespoke flavours for corporate events, working closely with local clients such as Eurostar, Tom Dixon and Havas. We make a concerted effort to employ locals whenever possible, including students from Central Saint Martins. We also support the local schools and initiatives in so far as we are able.

8. What challenges will the area face in the future?

As our customer numbers increase we need to adapt and be creative in our approach, we certainly need to increase the size of our kitchen to produce enough ice cream, that’s why we’re crowdfunding at the moment!

Surviving the current economic climate, large rents and rates will make it more challenging for smaller, local businesses, which could result in a homogenisation of businesses you see here and lack of variety.

9. Where do you see our neighbourhood in the next ten years and what kind of image will it have?

I hope that it will retain its inclusivity and be an area where locals and businesses can thrive. It would be great if rules & regulations were a little more relaxed to allow ideas and creativity to flourish. An ever changing landscape unencumbered by rigidity!

10. What famous quote would you use to describe Urban Partners and why?

The true sign of intelligence is not knowledge but imagination, Albert Einstein.


Please help Ruby Violet in their aim of making delicious ice cream by contributing to their crowdfunding initiative.