Here at Urban Partners, we’re committed to making our neighbourhood a better place to live, work and do business. We are in regular contact with a range of charities from the local area so we can better understand how our local businesses and employees can help them achieve their objectives.
Each month, we spotlight a specific charity, in order to better educate local employees about the work they do. This month we visited the team at Small Green Shoots. Talking to Founder, Natalie Wade, we heard first-hand about the work they do and how businesses can help.
Name of Charity: Small Green Shoots
Address: 54 Chalton Street, Kings Cross, London, NW1 1HS
“Small Green Shoots is a unique creative consultancy based in London’s King’s Cross. We develop inspiring arts-based projects that empower young people and give them the skills they need for a secure future.”
Small Green Shoots was founded in 2009 with aim of giving young people from disadvantaged backgrounds (so-called NEETs) an opportunity to engage with music and the arts, and to use these experiences as a springboard for their future.
Small Green Shoots events connect young participants with established & upcoming UK artists, community organisations, creative professionals, brands, libraries and other public bodies. Most participants have never experienced live music, never been to an art gallery and never recited a poem. Small Green Shoots mission is to change their lives. Their focus is to engage with hard-to- reach audiences around the UK, primarily aged 16-24 and living areas of social deprivation. They offer new and challenging experiences – placing young people centre stage in everything they do. As one of Arts Council England’s National Portfolio Organisations, Small Green Shoots has also piloted and developed our comprehensive and successful Young Shoots Programme. Offering an alternative route into the workplace, each year this initiative offers a handful of young apprentices the opportunity to manage our events, and to benefit from placements in companies like MTV, Sony ATV and Adidas. Young Shoots work hard. They gain relevant experience. And they get paid. From the get-go they are mentored in all facets of event management – from bid-writing and brainstorming, through to media management, marketing and even basic accountancy. By developing transferable and tangible skills, Small Green Shoots aims to help them open doors to the hugely-competitive creative industries sector.
A couple of local case studies include:
*UPShoots Sessions: working with Urban Partners to put on a series of musical performances in St Pancras Square. As part of this, Urban Partners facilitated six weekly masterclasses from Argent, Eurostar, Grant Thornton, Springer Nature, The Guardian, Produce UK and Springer Nature on marketing and branding, PR, health & safety, managing events, website
development and budgeting.
*Chaucer FFWD: Where Small Green Shoots recreated and remixed The Canterbury Tales at The British Library
*Hall One Sessions: Where Small Green Shoots promoted hotly-tipped UK musicians at London’s Kings Place venue
Small Green Shoots is one of Arts Council England’s National Portfolio Organisations – which accounts for approximately 29% of their funding. However, the bulk of their revenue comes from consultancy work, business sponsorships and other commercial partnerships. Small Green Shoots run their affairs as a lean small business: ensuring that events deliver value for money, that they result in a multiple of positive outcomes for partners, that artists working on them are paid appropriately, and that the young people involved receive both accredited qualifications and relevant experience. To learn more about supporting Small Green Shoots, contact [email protected]
Over the festive period, Small Green Shoots are running a ‘Deer Mum’ campaign, for disadvantaged young mothers in the local area. Conscious that they will be spending what little money they have on their children, the campaign asks local businesses to place a hamper in their reception area where staff can donate beauty gifts for mothers including
nail varnish, make up, perfume etc. If your business would like to take part, please email us on [email protected] and we will introduce you to Savannah in the Small Green Shoots team.